Concept: To create an interactive healing vigil on the streets of Chicago. The objective was to generate as much positive energy & outreach in hopes that the people of Chicago could heal their town hero. The vigils featured offerings, personal messages, photos, & original artwork. Once the vigil was up fans were encouraged to help by adding their own contributions to the installation.
Social Media: Select posts on social media measured 10,000+ likes along with hundreds of comments. The vigil generated viral activity on Instagram, Snapchat, Facebook, Twitter, Tumblr, & multiple private forums.
Press: Both vigils were a hit with media publications. Over 80,000 reads were reached on single articles alone. Many other articles measured similar numbers.
Publications that featured the murals
Derrick Rose: The Chicago Tribune, Chicago Sun Times, USA Today, ESPN Sports Center (TV), ESPN.com, ESPN Radio, The New York Dailey News, Deadspin.com, CBSsports.com, SBNation.com, Triangle Offense
Patrick Kane: USA Today, Chicago Sun-Times, Chicago Tribune, CBS Sports, Yahoo Sports, CSN Chicago, Chicagoist.com, TimeoutChicago and Fox News
Many of the publications released additional articles to update the condition of the vigils after fans had interacted.
Our client "Johnny O'Hagan's Irish Pub" got their name published multiple publication that reached thousands of readers. Our client was also interviewed by print and television coverage on local and national platforms.
Images from the vigil were shared on Instagram from accounts all over the world.
Established and well known artists were praising the vigils on their social media accounts.
The Chicago Reader gave the Rose Vigil an award in there annual recap of the best things about Chicago.
Fox News TV, CBS News TV, and NBC New TV all covered the vigil.
The Rose vigil held the #1 spot for 3 days. The vigil's thread had more readers and comments over any other Chicago headline; even beating our stories about the mayor Rahm Emanual.